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Privacy Policy



The Curve Fashion Festival Privacy Policy 


Updated: 11th November 2019


This Privacy Policy describes how your personal information is collected, used, and shared when you visit

or make a purchase from (the “Site”).


When you visit the Site, we automatically collect certain information about your device, including

information about your web browser, IP address, time zone, and some of the cookies that are installed on

your device. Additionally, as you browse the Site, we collect information about the individual web pages or

products that you view, what websites or search terms referred you to the Site, and information about

how you interact with the Site. We refer to this automatically-collected information as “Device


We collect Device Information using the following technologies:

“Cookies” are data files that are placed on your device or computer and often include an anonymous

unique identifier. For more information about cookies, and how to disable cookies, visit

“Log files” track actions occurring on the Site, and collect data including your IP address, browser type,

Internet service provider, referring/exit pages, and date/time stamps.

“Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse

the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect

certain information from you, including your name, billing address, shipping address, payment

information (including credit card numbers, email address, and phone number). We refer to this

information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device

Information and Order Information.


We use the Order Information that we collect generally to fulfilany orders placed through the Site

(including processing your payment information, arranging for shipping, and providing you with invoices

and/or order confirmations). Additionally, we use this Order Information to:

• Communicate with you;

• Screen our orders for potential risk or fraud; and

• When in line with the preferences you have shared with us, provide you with information or advertising

relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular,

your IP address), and more generally to improve and optimise our Site (for example, by generating

analytics about how our customers browse and interact with the Site, and to assess the success of our

marketing and advertising campaigns).


We share your Personal Information with third parties to help us use your Personal Information, as

described above. For example, we use Shopify to power our online store--you can read more about how

Shopify uses your Personal Information here: We also use Google

Analytics to help us understand how our customers use the Site -- you can read more about how Google

uses your Personal Information here: You can also

opt-out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to

respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise

protect our rights.


As described above, we use your Personal Information to provide you with targeted advertisements or

marketing communications we believe may be of interest to you. For more information about how

targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at can opt

out of targeted advertising by using the links below:

• Facebook:

• Google:

• Bing:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out

portal at:


Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track

signal from your browser.


If you are a European resident, you have the right to access personal information we hold about you and

to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this

right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to

fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise

to pursue our legitimate business interests listed above. Additionally, please note that your information

will be transferred outside of Europe, including to Canada and the United States.


When you place an order through the Site, we will maintain your Order Information for our records unless

and until you ask us to delete this information.


We may update this privacy policy from time to time in order to reflect, for example, changes to our

practices or for other operational, legal or regulatory reasons.


For more information about our privacy practices, if you have questions, or if you would like to make a

complaint, please contact us by email at or by mail using the details

provided below:

Z D Ellis Ltd t/a The Curve Fashion Festival, 12 Neville Street, Skipton, North Yorks, England, BD23 2EU