In The Style Curve launched in December 2016 after seeing a gap in the market for a trend-led curve fashion retailer. Available in sizes 16-28, the brand targets a 16-30 audience with fashionable pieces at affordable prices that allow girls to tap into the latest trends and celebrity inspired designs. In The Style Curve targets the girl who strives to be the best version of herself; from the girl next door, to the boho babe and the girl that lives for the weekend featuring designs from Billie Faiers, Binky Felstead and Charlotte Crosby alongside the own brand offering.
“We're really excited to be working with Curve Fashion Festival for 2017, it's a great fit for In The Style Curve. Our curve collection was a natural next step for the brand and we're very passionate about creating an inclusive range that all girls can wear and feel amazing in. We'll be launching our new curve collection at The Curve Fashion Festival in partnership with New Look Fashion and think it's the perfect opportunity for us to show our customers the new range and it will be great to get to see feedback on the day." Says Adam Frisby, director, In The Style.