This year we are super excited to announce that Lindex will be in The Curve Fashion Festival Fashion Hall! If you don’t already know, Lindex is a Swedish brand that’s all about easy-breezy style, with a big dollop of sustainability and social ethics… so you can look good and feel good at the same time. What’s cooler than that?
The Lindex approach to plus-size fashion is also a breath of fresh air – in 2016, they shook things up in a quietly revolutionary way by doing away with its plus-size line entirely. Instead, it simply added larger sizes to its regular collection, going up to a 3XL on many items. You can still find them in the ‘added sizes’ category, but overall everything is seamlessly tied together.
When they launched the changes, their Head of Design said that they wanted “women of all sizes to feel included”. They’ve used plus-size models before, and their clothes are generally designed to suit all shapes and sizes. They’re also all about finding amazing wardrobe staples that help create a staple wardrobe. So as well as feeling warm, fuzzy and helping the environment, it’s a little less likely that you’ll come across someone else in the same outfit as you – because you’ll be wearing it so many different ways (unless you tell all your friends about Lindex… which, to be honest, you should do!)
Considering all the above, Lindex isn’t crazy expensive and you’re paying for quality – you can wear these clothes again and again. It’s a great place to shop if you care about the planet (hello sustainable fabrics and capsule wardrobes), or human rights (they have quite a few initiatives designed to improve people’s living conditions in areas where they source garments, and they interrogate their supply chains to reduce the risk of human rights abuses occurring).
They also have a generous 30-day return policy, with free postage on returns. If you prefer to shop in-store, they have two locations in the UK – at Westfield London and Westfield Stratford City. If you’re not London based then coming to The Curve Fashion Festival gives you the perfect chance to shop the brand, try on the products and meet the team!