Denim Dreams with Simply Be
By now you’ve probably seen the new Simply Be ‘We Are Curves’ campaign. Three top curve models - Iskra, Denise and Marquita - work the Californian desert in some perfect fit denim. The campaign is all about being confident in what you’re wearing and making the perfect fit denim for everyone. Of course, we couldn’t help but take a peak at their denim collection and we’ve chosen our favourite pieces to see you through spring and summer.
First up, the classic denim jacket with a twist. The on-trend badge design gives this oversized jacket all the style it needs. Worn over a floral dress or even rock the double denim look, this jacket needs to go everywhere this summer. As well as the must have jacket, we all need that must have summer dress. Well this one is definitely in the running. A casual denim dress with fluted sleeves and wrap detail will see you through from home to holiday. It ticks all the boxes for exciting denim!
There’s nothing like working a pair of denim shorts in the warmer weather. I’ve heard so many curvy women’s frustration at how shorts always seem to ride up, well these shorts are part of a Simply Be collection consisting of ‘Curve Considered’ pieces where they make subtle tweaks to work for the curvier figure. Problem solved!
Moving on, high waist skinny jeans can work in any wardrobe. This pair feature Simply Be ‘Curve Control’. With a hidden Magisculpt control panel they aim to lift, flatten and respond to your curves while being comfortable and keeping their shape. These are Denise’s chosen denim in the ‘We Are Curves’ campaign and we can understand why.
Finally, these ‘curve comfort’ embroidered jeans are made with a stretch fabric that makes them move with you. This makes them not only on trend and gorgeous, but super comfortable too.
Simply Be have taken so much into account with their new denim range. From fit, comfort and durability, all without lacking in the style stakes. Add that all together and you have confidence boosting dream denim at your fingertips.
Let us know below your Must Have Denim piece for SS17!