Chub rub: you probably know what I’m talking about. Painful, sore, and sometimes embarrassing (hands up if you’ve ever done the legs-apart waddle home), thigh chafing is a problem for dress-wearers everywhere.
So what if I told you that there’s a solution to this? (and no, it doesn’t involve smearing gallons of lotion on your inner thighs). Bloomin’ Sexy’s founder Carol Westwood was inspired by vintage styles – more specifically, the bloomer, a garment that was last fashionable a century or two ago.
Westwood teamed up with designer and seamstress Jill Mudge to create an updated version of the bloomer, essentially a long-legged knicker. And they are pretty bloomin’ sexy! In fact, their undergarments are now popular as bridal lingerie – you can wear them all day, dance in them all evening, and still look smoking hot for your bridal night.
The bloomers are crafted from high-quality fabrics including Italian stretch satin, French and German lace, and soft tulle. They have no visible VPL, and aren’t constrictive – Jill and Carol are very clear that these aren’t shapewear. “We felt it was important to reject the mentality of concealing women’s natural curves,” Jill said in a previous interview, “and instead embrace our shape whether small, in between sizes or fuller figured.”
With this in mind the brand is pretty body diverse – catering for women from a UK size 8, up to a size 30. Which is all to the good, because women everywhere should be able to feel bloomin’ sexy!
Flirty, fun, and luxuriously sensual, this brand will revolutionise how you wear your dresses. We can’t wait to have the team at The Curve Fashion Festival 2019.